Your guide through the NICU.
A guide designed for your family's NICU experience. Get to know your baby and learn how to help them in the NICU.
Born to Bloom® is a guide that helps you understand your baby, discover meaningful ways to be involved in NICU care, and feel more confident in your role as their parent — even when the NICU feels overwhelming.
Immediate access • Created specifically for NICU families • Start today
START MY 7-DAY JOURNEYYou know you’re a parent. But sometimes the NICU makes it hard to feel like one.
You've entered a world you never expected. And it may feel like parenting is on pause.
It's not!
You're important here.
Your baby knows you and needs you.
You can learn to help your baby.
But the question is "How am I supposed to do this?"
"How am I supposed to be there for my baby?"
You CAN. Let's guide you through this.
A NICU guide designed for your unique NICU experience.
Your baby may be surrounded by monitors, tubes, and team of medical professionals. They will communicate differently, tire more easily, and need different kinds of touch, interaction, comfort, and care.
You don't need generic newborn advice.
You need guidance designed specifically for parenting a baby in the NICU.
Meet Born to Bloom®
A 7-day guided NICU parenting experience created to help you feel more confident, connected, and involved in your baby's care — one day at a time.
You don't have to navigate NICU parenting alone.
Instead of simply handing you information and sending you on your way, Born to Bloom gives you a clear path to follow — helping you understand your baby, discover meaningful ways to be involved in NICU care, and know what you can do next.
You're not just reading about how to be a parent in the NICU. You're learning how to do it with your baby.
For families who don't want to wait until discharge to be there for their baby.
Calm your mind by getting guidance that helps you know exactly what to do, or the questions to ask.
Stop overwhelm and feeling unsure. Learn 4 important ways you can protect and support your baby, with 7-days guiding you through it.
NICU CARE TASKS
Discover meaningful, supportive ways to participate in everyday care — even when your baby is surrounded by tubes, wires, and monitors.
UNDERSTAND YOUR BABY'S CUES
Get comfortable understanding your baby's "GO" and "PAUSE" cues, so you can think "I know exactly what my baby needs.
COMFORT YOUR BABY
Know the exact NICU strategies that will comfort your baby. Replace those thoughts of "I don't know what I'm doing" with "I know how I can help my baby."
BUILD CONNECTION
Explore ways to build your relationship with your baby, even when your NICU experience looks different from the one you imagined.
You don't have to become a NICU expert. You're a parent.
You don't always need more information.
You need a simple guide that helps you feel like a parent.
Here's what you'll get
Learn how to be there for your baby in the NICU.
The Born to Bloom® Guidebook
💻Digital PDF • Instant Access
One comprehensive guidebook containing four essential areas of NICU parenting:
CARING
Understand your baby’s NICU environment and discover meaningful ways to participate in their care.
COMMUNICATING
Learn how your baby communicates through their behavior, movements, and cues.
COMFORTING
Discover ways to support your baby when they are overwhelmed, stressed, or needing comfort.
CONNECTING
Explore meaningful ways to build your relationship with your baby
Daily Video Guidance
You don't just get a guidebook. I'll walk you through it.
Each day includes a short, informal video from Katie explaining what you're learning, why it matters, and how you can do it with your own baby.
No long lectures.
No complicated medical terms.
No sitting for hours googling what to do.
Just practical guidance from someone who understands both sides of the NICU — as a certified neonatal therapist and as a NICU mom.
Practice Activities with Your NICU Baby
Because confidence doesn't come from reading about parenting your baby.
It comes from doing it.
Born to Bloom gives you simple, NICU-approved activities to practice with your baby, alongside your trusted care team.
You'll begin to learn, then notice, then practice.
And little by little, you'll start to see:
"I can do this."
MORE THAN A GUIDEBOOK. A SUPPORTIVE NICU EXPERIENCE.
How the Born to Bloom Experience Works
You don't need to piece together how to be there for your baby right now.
You need to know what you should focus on today, so you can believe "I'm helping give my baby a more positive and supportive NICU experience."
When you're navigating monitors, medical information, and the emotional weight of having a baby in the NICU, even knowing where to start is overwhelming.
Once you join Born to Bloom, you'll receive a simple, guided experience that walks you through one NICU parenting step each day for 7 days.
Each day, you'll get an email that guides you through that day's content inside your Born to Bloom learning portal, where you will:
📹Learn
Start with a short welcome video from Katie that introduces the day's focus and guides you through the daily reading.
🤲🏽Practice
Try simple, NICU-specific practice activities with your own baby and care team, with videos from Katie explaining each one.
▶️Build Your NICU Skills
Use short skill videos to practice NICU tasks, like diaper changes or baths, to build on what you have learned, and do it with your baby.
❤️Feel More Confident
Each day builds on the one before it, helping you move from "I don't know what to do" to "I know how I can help my baby."
What NICU Parents are Saying
NICU parents don't always need more information. They need to know what to do with it.
"You gave me confidence that I can help my baby."
"Thank you! You really made a huge difference in my fears, you gave me confidence that I can help my baby instead of being a helpless bystander. Thank you for empowering me with knowledge! I appreciate all you do."
Miriam, mom of baby with gastroschisis
"I feel so much more prepared to be a part of his experience."
"Really, thank you so much for giving me the tools to have a better and healthier NICU experience. I feel so much more prepared to be a part of his experience instead of just feeling helpless and watching from a distance."
Allie , mom of a 31-week preemie
"You've allowed me to stay focused and understand the impact I can have on my little girl."
"She is doing amazing and I'm sure what I have learned from you has influenced her progress. You've allowed me to stay focused and understand the impact I can have on my little girl, even when she's in the hospital."
Chloe , mom of a 29-week preemie
Hi, I'm Katie. A certified neonatal occupational therapist, NICU mom, and mom of 4 who understands that becoming a parent doesn't always look the way you imagined.
Dr. Katie Ross, OTD, OTR/L, NTMTC, CNT
I've spent a decade alongside babies and families in the NICU. And I've seen the same thing again and again:
You want to be involved.
They just aren't always sure how.
Born to Bloom bridges that gap.
Not to make you an expert or nurse.
But to give you a guide that helps you know what to do with your baby in the NICU and feel encouraged along the way.
Created with NICU expertise. Trusted by NICU teams.
Born to Bloom has been adopted as a parent education resource by hundreds of NICU clinicians in more than 6 countries.
Every baby is unique. But the core skills NICU parents need are universal.
No matter what your NICU journey looks like, or where you are in the world...you can learn meaningful ways to support your baby right now.
Everything you need to start feeling more confident. Because you're not a bystander... you're an amazing parent.
✔ The Born to Bloom Guidebook
A comprehensive digital guide covering caring, communicating, comforting, and connecting with your baby.
✔ The 7-day NICU Confidence Roadmap
A simple day-by-day path so you always know where to go next.
✔ 7 Days of Personal Video Guidance
Short, informal videos from Katie to help you understand and apply each day's focus
✔ Hands-On Learning Activities
Simple activities designed to help you practice with your own baby.
All of it for $97.
Immediate digital access. Start today.
START MY 7-DAY NICU JOURNEYWhat NICU teams are saying
"This is the most family-friendly resource I've ever seen. We're giving it to every parent admitted to our unit."
Rachel, Level 4 NICU Physical Therapist (USA)
Born to Bloom is for you if...
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Your baby is currently in the NICU, and you want to feel more involved in their care.
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You love your baby deeply but aren't always sure what you can do.
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You want to understand your baby's cues and know how to respond if they're stressed.
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You want to stop second guessing yourself and want practical guidance you can use today.
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You're pregnant and are expecting or at risk of needing a NICU stay with your baby.
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You want support that complements the guidance you're receiving from your care team.
Frequently Asked Questions
Is this for my baby?
What do I actually get?
When can I access it?
Is Born to Bloom medical advice?
What if my baby is too sick for this?
Do I have to complete everything in 7 days?
How long do I have access?
Is the guidebook a physical book?
Is Born to Bloom meant to replace my baby's NICU care team?
Why do I need this if my NICU already has nurses, therapists, and doctors?
You don't have to wait until your baby is home to start being a parent.
Your baby doesn't need you to know everything.
They just need you.
Start your 7-day NICU parenting experience today.
Immediate access to the Born to Bloom guidebook, 7-day confidence roadmap, daily video guidance, and practice activities.
Immediate access • $97 • Start today
